One of the most frequent issues shown in advertising, especially now after Christmas period, are various methods for women advising how to loose weight. Women are often concerned with their bodies. Christmas is well know for the bigger amount of food available and consumed. After this period is over, many women are not satisfied with amount of calories that they gained over the Christmas period.
Companies that produce various pills and medicaments for weight reduction are aware of this fact, therefore they increase theirs pressure on potential customers by advertising. These products are for various female audiences. Some companies use women in older age as their target audience, others try to address their message to younger audience through well known actresses.
It is in nature of woman that she wants to look good as well as she wants her environment to see her as attractive person in every age. There is a group of women that are aware of the fact that they ate a lot during the Christmas period and are willing to do something with their body just to loose necessary kilograms. These advertisements might just help them to choose the best suitable product for them.
However, there is also another group of women who would not even think about loosing weight after happy Christmas seasons as well as they would not think that there is something wrong with their body shape. Although, after the ‘attack’ of ‘loose weight’ commercials, these women might start do get worried about their body parts even if they do not have to.
Furthermore, when this kind of advertising appears, the problem connected with these products occurs as well: women start to question their bodies according to some ‘rules’ set by the television. However, they do not realize that people on the television did not use these products. Their bodies are specifically adjusted with camera so the image is the best but not real. Therefore, these women might have a big problem of creating unreal TV image from their real body.
Please see the following video.
http://www.youtube.com/watch?v=12_9WVsmM0c&feature=related
Anorexia Nervosa Part 1
1 komentář:
Martina,
your blog is very neat and easy to read. I especially like your point concerning the Christmas and after Christmas ads, which try to attract women to weight loss. Also, the video you posted is very related to the issue. I think you've done a good job.
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