Current Events 1

Another current issue that influences women over the advertising during the Christmas period is various types of cosmetic appliances. These products use different methods how to attract women’s attention. Many of them use slogans such as “maybe she is born with it” or “because you are worth it”.

Other parts of method that they use are famous actresses and artists that carry out these commercials for cosmetic companies. They are supposed to present the beauty and perfection of every woman that uses the particular product. However, it is doubtable if actresses use these products in the reality and if they are as trustful as they claim to be.

Potential female customers that see these commercials are expecting the same results that they see on the television. However, they might be disappointed if they do not see the same image that is created by camera, computer and special effects.

Women see the beautiful actress with perfect make up, unbelievably long eyelashes, gorgeous lips and shining hair. This image sets a definition of a ‘beautiful woman’. The problem occurs when customer realizes that she would not be able to get the same result at home in front of her mirror.

In stead of realizing that it is just a marketing method used by product company and advertising, women start to question their natural beauty. In more and more cases at the present time, these women end up at plastic surgeries just because they want to be as close to the image that they see on the television as possible.

These procedures are often very dangerous and women have to go through painful process. The desired result does not appear right after the operation. Women’s body first has to get adjusted to the particular changes. After this step is accomplished and all the swollen parts of the body disappear, there is still some process necessary; now, to hide the unreal image. After all, there is necessary check up needed. Otherwise the woman’s health might be in danger.

However, the pressure of advertising that is put on average women every day is great, women have to be aware of the hidden advertising methods behind it and not get influenced by something that was made by computer and great technology.