Ivy Ickes is the author of the article Advertising May Have Negative Effects. In this article, she talks about Jean Kilbourne’s lecture regarding women influenced by advertising.
Jean Kilbourne, Ed.D. is a well known speaker famous for her work concerning alcohol, tobacco advertising and the image of women in advertising.
Ickes in her article shows the importance of Jean Kilboarne and her work. She cites students and their opinion on this lecture. Female students claim that they realized how they are affected by advertising and the image of women’s body more than before. In her presentation, she encourages young audience to think for themselves and take what is best for them from advertising.
Ivy Ickes claims that “the advertisement industry tells women that they can never measure up with a basic message sent -- that the more you subtract, the more you add. Therefore, a woman can simply disappear as a person and become an object instead.” When we think about this, women shown in the adverts are really just the objects without any deeper meaning.
For the better perspective of Kilbourne’s message, please see the following videos
Killing Us Softly 3: Advertising’s Image of Women.
http://www.youtube.com/watch?v=_FpyGwP3yzE
Slim Hopes: Advertising & the Obsession with Thinness
http://www.youtube.com/watch?v=C7143sc_HbU
Ivy Ickes article Advertising may have negative effects can be found on http://media.www.bgnews.com/media/storage/paper883/news/2001/03/20/LocalNews/Advertising.May.Have.Negative.Effects-1282981.shtml
1 komentář:
hey martina,
your videos are great, i had a really hard time uploading videos on my blog...did u have that same problem? Anyway, women are always going to be taken advantage of and used as sexual objects in advertising, I think its inevitable. The only thing is, the page would be better if it was in english because czech is a bit confusing!
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